There are millions of personal injury cases that are in need of qualified lawyers to help them negotiate a fair settlement or take their claim to court.  We help connect these claimants with lawyers who can help them.  We are generating personal injury leads nationwide!

While almost any personal injury attorney is happy to take auto accident leads, general personal injury is something that not as many attorneys are willing to take on.  This is why it is currently our third largest vertical behind auto accident leads and workers’ comp leads.

Personal Injury Lead Qualifiers:
Below are the requirements in order for a lead to be considered a qualified personal injury lead:

The incident occurred within the statute of limitations
The person was not at fault for the incident
The person was physically injured
The person does not already have an attorney

Types of personal injury leads:

  • Defective Product
  • Product Liability
  • Dog bite/animal bite
  • Slip and Fall
  • Premise Liability
  • Animal Bite



A: Yes, all leads sold by Legal Marketing Leads are sold to a single attorney.
A: Yes, when an inquirer fills out a form you will receive a notification with contact information within 1 second.

A: Here is what a sample of what a workers’ compensation lead might look like

First Name: John
Last Name: Doe
Phone: 555-555-5555
City: Raleigh
State: NC
Zip Code: 27602

What Caused Your Injury: Work Injury
Were You Injured At Work: No
Do You Have An Attorney: No
Date Of Injury: 2018
Comments: This will display what claimant wrote in the comment field.*

*This can range from a 1,000 word story to simply saying injured at work.

A: There is no contract. Each order is for a specific amount of workers’ compensation leads. The amount of those leads is placed into an escrow account on signup and deducted each time you are delivered a qualified lead. Once these funds run out you can either renew or you can leave. With our happy clients we recommend automatic billing to make things go smoothly but are happy to provide leads without it at the beginning.

A:  We have a minimum lead order of 30 leads for personal injury leads.

A:  This depends on a variety of including geography, availability and size of order.  Generally our prices range from $70 – $125 per lead.  Please inquire about your specific region to get a more accurate estimate.e.

A: This is how we set ourselves apart from the rest of the industry and why we most likely have the highest retention rate in the industry. We generate our own leads with a small portion coming from firms that we have established long term relationships with and know only provide top quality inquiries. All of our leads are generated online through search queries. We absolutely never use co-registration, incentivized or survey leads.

A:  We filter out leads for quality based on the following requirements.  Each work comp lead must meet the following criteria.  Contain accurate contact information, have been injured at work, , not have an attorney, and accident must have occurred within statute of limitations.  If any of these are not met we will gladly exchange the lead for a new one!

Beyond this, the way that we make sure to source only quality leads is by sourcing only from search inquiries.

A: We typically see leads begin to roll in between 24-72 hours once the campaign is activated.

A:  Yes, it is legal and here is why.  First, we always comply with the various state rules on attorney advertisements, and do not offer a referral program with geographic exclusivity, pay for performance, or recommend certain attorneys to prospects seeking legal advice. Our legal and ethical method is considered a “group model” that provides connections to those seeking representation within the entire group in a random-type manner. We comply with ABA model Rule 7.1 by not being misleading; we comply with ABA Model Rule 7.2 by not recommending or endorsing any specific lawyer. We do not split fees with attorneys for the leads we provide on a pay-per-lead only basis.

A:  Yes.  We pride ourselves on customer service and want to make sure you are happy with the quality of the leads you are receiving from us.  A lead can be returned for the following reasons:

  • Disconnected or wrong phone number
  • Client already had an attorney
  • Not within scope of geographic region purchased
  • Wrong practice area(Ex: workers’ comp lead but paid for auto accident lead)
  • Denies wanting legal representation
  • Was found at fault for accident

All leads are sold “as is” and cannot be resold.  To request a replacement lead, please notify us within 5 days of receiving the lead.  We will be allowed 48 hours to approve the return but approve leads in 99% of cases as long as it is for one of the reasons mentioned above.


A:  We can send them to you via email, text, or into your CRM if you have one.

A:  Absolutely.  We sell are leads based on practice area.  The categories for personal injury are auto accident leadsworkers’ compensation leads and general personal injury leads.  If you want you can have only 1 practice area or all 3.  There are different prices for each practice area.


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